Breaking Up Is Hard to Do: On Asking Companies to Go Green
Breaking Up Is Hard to Do: On Asking Companies to Go Green (+templates for starting the conversation)
Sustain Initiative
Living in a capitalist economic model means that, by definition, businesses are reliant on customers. While some customers may be eager and willing to purchase the latest fast food or fast fashion, scores of others are just “settling” for products and companies that are readily available with a 5 minute drive or the click of a button.
I get it. You’ve had a long week, you’re busy, and the last thing you want to do is research a more sustainable brand option, much less advocate for eco-friendly changes. But in settling, consumers give up their enormous power to affect positive change.
In addition to being a conscious consumer, it is worth our while to reach out and encourage companies (particularly those we would like to continue doing business with) to pursue more sustainable practices, both in terms of environmental and social impact– ranging from forgoing plastic packaging, removing harmful additives, or offering supply chain (and labor) transparency.
I’m making an effort to reach out to companies large and small, particularly those I would like to continue doing business with. I’ve found that using just a few versatile templates makes sending these emails so easy I can complete them faster than I can scroll the updates on my social media newsfeed.
Want to reach out to a company to push for positive change, but aren’t sure what to say? Here’s a few templates to get your started.
To encourage reducing single-use/plastic packaging:
Hi! I recently purchased [product]. Your products provide such a wonderful, mindful contribution to others, and I am hopeful that I will have opportunities to gift [product] to others in the future. I’m writing, however, because I noticed that [your product] was wrapped in plastic. As more consumers, myself included, are looking to go zero waste (or at a minimum decrease the devastating impact of single use plastic on our environment), I was hoping that your company would consider forgoing the unnecessary plastic wrap altogether— saving you money and better protecting the Earth’s resources, as well as making your products more attractive to eco-conscious consumers.
To call out “green-washing”:
Hi! I recently purchased [product]. I so appreciate how your products [are organic, help to decrease plastic waste, etc.] and love that you showcase this on [your packaging/ your website].
I’m writing, however, because I noticed that [my package came with several plastic “air bags”/ your “green” product came wrapped in plastic/ sourcing un-sustainable product inputs/ etc.]. As more consumers have become more mindful of the products they consume and increasingly aware of the importance of protecting Earth’s resources, I want to encourage you to “put your money where your mouth is” in [ending your company’s contribution to plastic pollution/ being more transparent in your supply chain/ utilizing more sustainable fabrics, etc.].
To let a company know why you’re no longer buying from them:
Hi! I’m a long-time customer of [your company]. However, I am no longer in good conscience able to support you, and I wanted to take a moment to let you know why. As I have become more aware of [problem, such as plastic packaging, dangerous chemicals, child labor, fast fashion, etc.], it has become apparent that your company is contributing to this significant social problem [in this way]. As a result, I have for the time being directed my discretionary spending towards companies that are more transparent and proactive in addressing this social ill. However, as an industry leader, it is my hope that your company can step up to the plate in addressing [issue] through [any suggested action steps] to earn back your customers’ support.
If you tried out these templates– or have a company you are eager to reach out to– let me know in the comments below!